Business Overview

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A hub and a place to stay Oki Islands UNESCO Global Geopark

Entô

Our hospitality is the untouched landscape of the Earth (Geo) that stretches out before you.
In this place where the island’s residents and visitors meet, take a moment to discover the Earth and, in turn, discover yourself.

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Shop

Shimajajōshiki Shōten
(Island's Local Shop with Souvenirs)

A lively spot at Hishiura Port, where products that brighten daily life, from souvenirs to homemade side dishes and vegetables, are lined up.
Here, casual conversations always arise between passing people – this is the kind of scene that is the island's everyday norm.

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Ama no Shio Handcrafted Sea Salt Production

Ama no Shio Sea Salt
(Handcrafted)

Handcrafted from the blessings of sea and forest, preserving the island’s natural environment and generations-old traditions.
A living symbol of Ama Town—where nature, people, and culture come together to sustain a cycle that continues into the future.

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Restaurant

Sentorarutei

A portside restaurant to visit during your travels or in everyday moments.
Enjoy the island's food culture with local specialties like kanshimame (Japanese Flying Squid) and kojōyu miso (a type of miso unique to the Oki region) in a casual setting.

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Underwater Observation Boat

Amanbow

A semi-submersible tour boat exploring the caldera bay, formed by a volcanic eruption 6 million years ago.
During the day, dive into the crystal-clear waters of the Sea of Japan, at night, embark on an otherworldly journey as bioluminescent plankton light up the sea.

About Our Company

  • Corporate Name
    Ama Inc.
  • Address
    1375-1 Fukui Ama-cho, Oki-gun, Shimane-ken 684-0404 Japan
  • Capital
    JPY 60 million
  • Establishment
    August 3, 1992
  • Representative Director
    Atsushi Aoyama
    Director
    Satoyuki Nakagawa (Deputy Mayor of Ama Town)
    Director
    Yumiko Toeda (Representative, ANGO Co., Ltd.)
    Director
    Tsutomu Hata (Special Appointed Officer, Ama Inc.)
    Director
    Mitsuru Wakitani (Representative, Ama Vehicles Co., Ltd.)
    Director
    Isao Ishikura (Representative, Oki Ama Transport Co., Ltd.)
    Director
    Kiyoshi Haruma (Regional Development Division Manager, Ama Inc.)
    Audit & Supervisory Board Member
    Yoshiki Kitamine (Executive Director, Kitamine Construction Co., Ltd.)
    Audit & Supervisory Board Member
    Misao Yoshimoto (Advisor for Attraction Policy, Ama Town Office)

Company History

  • August 1992
    Company Established
  • May 1993
    Underwater sightseeing boat Amanbow begins operation / Departing from and returning to Toyoda Port (scenic cruise around Akiya Coast)
  • July 1994
    Opening of Marine Port Hotel Ama
  • April 2007
    Departure port of underwater sightseeing boat Amanbow changed / Departing from and returning to Hishiura Port (scenic cruise around Saburō-iwa Rocks)
  • December 2019
    Demolition of Marine Port Hotel Ama Annex (formerly National Lodging Ryokusuien)
  • April 2020
    Begin operations of Shimajajōshiki Shōten and Sentorarutei
  • May 2021
    Completion of the new building (NEST) with an integrated geo-facility / Closure of Marine Port Hotel Ama
  • July 1, 2021
    Opening of Entô, a geosite accommodation
  • April 2024
    Partial renovation of guest rooms in the main building (BASE)
  • April 2024
    Expansion of Shimajajōshiki Shōten
  • October 2025
    Ama no Shio Sea Salt Business Succession: Continuing a Time-Honored Craft

Island Timeline

  • | 2020〜
  • | 2010〜
  • | 2000〜
  • | 1990〜
  • | 1980〜
  • | 1970〜
2024 — 2023 — 2022 — 2021 — 2020 —
Policy
・Ama Town Hall new building: Phase one construction completed
・Ama Town13th Tourism Agency Commissioner Award
・Enactment of Half-public, half-private ordinance
・Launch of 3set Co., Ltd.
・Implementation of the "The 800th Anniversary of the Relocation of Emperor Go-Toba Project"
・Establishment of the Ama Town Multi-Employment Cooperative
・Establishment of the "Ama Town Future Co-Creation Fund"
Tourism and Industry
・Entô Won JAXURY AWARD
・Renovation and reopening of Shimajajōshiki Shōten
・Development and production of Ama Town souvenir brand "Okum"
・Renovation of Entô BASE
・Entô won BCS Award (Japan Federation of Construction Contractors)
・Entô Winner of the Wood Design Award
・Opening of Ama Town glamping ground TADAYOI
・First Ama Town Grand Thanksgiving Festival Held (formerly Kinnyamonya Festival)
・Opening of Entô
・Establishment of como-gomo company*
・Start of operation management of Sentorarutei and Shimajajōshiki Shōten
Education and Exchange
・Launch of the "Ama Town Ambassador" program
・First "Gotoban-san Arts and Culture Festival" held
・800th Anniversary of Emperor Go-Toba's Exile
・Launch of the "Adult Island Study Abroad" Program
Geopark
・The Oki Islands Conference in TOKYO – "The Future of Tourism for Japan’s Remote Islands"
・Presentation at the 10th UNESCO Global Geoparks International Conference (Morocco) – Oki & Entô Case Study
・"Entô & Shimane Prefectural Oki High School" Japan Geoparks Network (JGN) Private Award
・10th Anniversary of Oki Islands’ UNESCO Global Geopark Certification
・Co-hosting of the International Ocean Garbage Symposium in Oki
・Merger with the Oki Tourism Association and establishment of the Oki Islands Geopark Management Bureau
・Recertification as a UNESCO Global Geopark (2nd time)
・Opening of Oki Geo-Gateway (Geopark Center)
2019 — 2018 — 2017 — 2016 — 2015 — 2014 — 2013 — 2012 — 2011 — 2010 —
Policy
・Formulation of "Ama Town Engine Full Throttle Plan"
・Kazuhiko Ōe was appointed as Mayor
・Initiation of "Umikaze" wind power plant
・Establishment of AMA Holdings, Inc.
・Formulation of "Ama Town Landscape Plan"
・Creation of the "Naimonowanai" Slogan
Tourism and Industry
・Opening of B&B Atodo
・Establishment of "Tsunakake" souvenir and handmade store
・Establishment of Ama Winery
・"Remote Island Department Store" in collaboration with remote islands nationwide
・Launch of Remote Island Kitchen Ama Store, renovation of Oki Shrine hall
・Establishment of Shimashoku-no-Terakoya (culinary school)
・Development of the Ama Town tourism master plan for "Revitalising the Island"
・Establishment of Okiofusha Co., Ltd.
・Establishment of Shima Factory Inc.
・Opening of Ama Town Seaweed Center
・Opening of Ama Town Central Library
Education and Exchange
・JICA Comprehensive Cooperation Agreement (accepting training from 2016)
・Launch of “Parent-Child Island Study Abroad Program”
・Completion of the new school building of Oki Learning Center
・Establishment of the Dōzen Hometown Attraction Foundation (General Incorporated Foundation)
・Opening of the Dōzen Training and Exchange Center
・Opening of the Murakami Residence Museum
・Won the Platinum Award and Grand Prize, Minister of Internal Affairs and Communications Award for the “Oki-Dōzen Miryokuka Project” (Community and education promotion project)
・Launch of Oki-Dōzen High School Hitotsunagi Club “Hitotsunagi no Tabi” (Journey to connect with people)
・Opening of public tutoring center, Oki Learning Center
Geopark
・Development of a new base facility in conjunction with the opening of Kurii Terminal (Chiburi Village)
・Recertification as a UNESCO Global Geopark (1st time)
・Development of a base facility at Beppu Port 2nd Terminal (Nishinoshima Town)
・Official launch of the UNESCO Global Geopark Program (Oki becomes a UNESCO Global Geopark)
・Development plan for the Oki Islands UNESCO Global Geopark Museum Ama Town base facility
・The Oki Islands Certified as a Global Geopark
・The 4th National Geopark Conference held in Oki
2009 — 2008 — 2007 — 2006 — 2005 — 2004 — 2003 — 2002 —
Policy
・Formulation of the fourth comprehensive promotion plan "The Theory of Island Happiness"
・Launch of the Ama Community Channel (cable television channel)
・Joining the “Most Beautiful Villages in Japan” association
・Launch of the Ama Town local currency "Hearn" (the term is derived from Lafcadio Hearn)
・Establishment of three industry divisions (Exchange Promotion Division, Local Production and Commerce Division, Industry Creation Division)
・Formulation of the "Self-Reliance Promotion Plan"
・The Great Heisei Era Mergers: Chose Independent Town Administration
・Michio Yamauchi was appointed as town mayor (4 Terms, 16 Years)
Tourism and Industry
・Completion of Rainbow Beach
・Completion of Yakumo Park (Koizumi Yakumo, aka Lafcadio Hearn)
・Opening of Ama-mare (community center in Ama Town)
・Establishment of Kazetotuchito Inc. (previously: Megurinowa)
・Establishment of Furusato Ama Co., Ltd.
・Opening of CAS Freezing Center
・Opening of Ama Onshio Tsukasadokoro (Ama Salt Administration Office)
・Establishment of Oki Shiokaze Farm Co., Ltd. (Wagyū beef brand, Oki Beef)
・Establishment of Jōkyū Kaidō Kinnyamonya Center
・Establishment of AMA IWAGAKI PRODUCTION Co., Ltd. (Rock oyster brand, Haruka)
Education and Exchange
・Lecture on “Food Education Plan” at the University of Tokyo
・Launch of "Island Study Abroad" at Oki-Dōzen High School
・Oki-Dōzen High School won Grand Prize at the 1st "National High School Tourism Contest"
・Launch of the “Oki-Dōzen Miryokuka Project” (Community and education promotion project)
・Implementation of the exchange project “AMA Wagon”
・Establishment of Oki Shizenmura
・Initiation of exchange with Kyoto University of the Arts and Hitotsubashi University
・Opening of Ama Town Folk Tools Museum
Geopark
・Establishment of the Oki Geopark Promotion Committee
・Establishment of the Japan Geoparks Network
・The Oki Islands certified as a Japanese Geopark
・Establishment of the Asia Pacific Geoparks Network (APGN)
・Establishment of Global Geoparks Network (GGN)
1999 — 1996 — 1994 — 1993 — 1992 — 1991 —
Policy
・Formulation of the third comprehensive development plan: "Kinnyamonya Revolution"
Tourism and Industry
・Launch of “Sazae Curry" sales
・First Kinnyamonya Festival held
・Expansion of Marine Port Hotel Ama
・Operation Starts for Semi-Submersible Underwater Observation Boat Amanbow
・Establishment of Ama Co., Ltd.
Education and Exchange
・Launch of Adventure Camp
Geopark
・International declaration on the rights to the "Memory of the Earth" (Digne Declaration, France)
1989 — 1980 —
Policy
・Formulation of the second comprehensive development plan: "Departure Towards Quality Life"
Tourism and Industry
Education and Exchange
・Opening of Ama Town History and Folklore Museum (Later Emperor Go-Toba Museum)
Geopark
1978 — 1971 —
Policy
Tourism and Industry
・Opening of National Lodging Ryokusuien
Education and Exchange
・Completion of the Oki Development General Center
Geopark